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Master P Leaves Snoop Cereal Behind For Healthier Miller Family Foods

Master P is closing the book on Snoop Cereal and moving his breakfast game in a completely different direction with Miller Family Foods. During an appearance on Forbes’ “The Enterprise Zone” podcast, the No Limit founder explained that the cereal venture he built with Snoop Dogg has run its course after dealing with trademark issues and retail distribution problems that made it nearly impossible to keep product on store shelves. “We got over it, then we all moved on,” Master P said, noting that the market’s appetite has shifted toward healthier options anyway.

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