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From Showtime to Insurance Time: how the LA Lakers became a $12.5bn hedge fund play

A general view outside Crypto.com Arena, home of the NBA's Los Angeles Lakers. Photograph: Mario Tama/Getty Images For years, the NBA was built on the alliance of patient money and marketing pizzazz, and no team captured that curious mixture better than the Los Angeles Lakers. Through Showtime in the 1980s and the dominance of the Shaq-Kobe years, the Lakers became the benchmark for a league and a sport intent on global conquest: charismatic, ambitious, and flashy, a sporting-cultural amalgam in which athleticism and celebrity held equal rank.

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