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Complex and adidas Drop the Hyperboost Euphoria with a Wild 24-Hour NYC Streamathon

Complex and adidas are officially changing the game for sneaker drop culture, joining forces for an unprecedented 24-hour unscripted live-stream marathon. Dubbed the “Sidequest Summer Streamathon,” the non-stop broadcast kicks off Friday, July 31, bringing pure, unfiltered New York City energy straight to viewers’ screens. Anchored by Complex host Jordan Rose and viral Twitch streamer, YouTuber, and entertainer RAUD, the takeover is built around a single rule: no script, no safety net, just wherever the city and the kicks take them.

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